Research Sample:

March 2014

Harvard Business Review

This short Harvard Business Review piece by Marlene Morris Towns was based on several years of work researching the Urban segment including a scale measure of Urban Identification (published earlier in the Journal of Public Policy & Marketing and presented in France, Italy and the US). The music, fashion and culture of Urban Identifiers was found to also be associated with differing attitudes toward US products and brands.  The Harvard article can be found through the following link: https://hbr.org/2014/03/how-urban-culture-transcends-borders